I am here. Here I am. Today is a new day. But it feels like an old day and I feel so funky. I’m not a fan of feeling or faking the funk for too long. The good thing is that even while I am feeling funky I am accomplishing good things. I’m making small but consistent steps toward important personal goals. I don’t know if I’ve ever felt so funky before, but all I can do is follow what the feeling is indicating and pointing toward. Whatever the funk is, it’s always making me notice that I want to be a better me in some way, and the only way that is going to happen is to take action.

It’s hard to do and I don’t always make an effort right away. More often than not, I am pretty agreeable and ready to do what is needed. However, there are also times when I am so difficult to work with that I am forced to be humbled and kick my own ass into gear. It’s the worst. And, it’s also kind of the best once I’ve successfully made progress.

I am never not happy, sad, hopeful, distraught, a little irritated and infinitely grateful and in love.

I am frustrated about something now that I cannot put into words well. I feel it and I know it well. It’s here for a reason. Reasons. It’s one of those times when there are things in motion in the subtle realms and it’s simply not possible to explain what is happening.

This is the beauty of the subtle / energetic realms we have to work with. We are always working in multiple realms and frequencies.

This is why we are experiencing a universal sense of exhaustion. Along with all of the added constant frequencies we are exposed to now through technology, products we put on our bodies and various edible technology we consume.

Everything is non-stop. Holidays and gifting have lost their meaning to the point of overcompensation because everyone already has everything and more. The 40-hr work week is meaningless and only flexes to flatten the boundaries between personal and professional with the help of technology. We’re flattened more and more.

We are the co-creators of this world. We are in a state of mass excess. We are not addressing it or even willing to acknowledge it fully, because we are afraid of having and being less.

I like to think and see that more of us could have better, if we shifted our mindsets and opened ourselves up to understanding the power of individual currency. The concept is the same. It is that which exists at the core or foundation of capitalism and trade economy. It’s what my co-workers and I work to pinpoint and use as the basis of the visuals and words that get crafted into a campaign or a specific ad.

I like this part about what we do. We get to talk about emotion, imagination, origin and what we see and feel about a particular product or brand. Whether or not any of us or you, reading this blog (thanks!), struggle with the integrity of the advertising industry — I think it may be most accurate to say that it’s an example of where heaven and earth meet. The truth is you actually have to go through hell before you truly get to enjoy earth. And this is how you get to experience heaven on earth. None of these are places, they are just states of awareness, and they all happen in and through you.

There are beautiful ideas and ambitions that are shared throughout the creative process, but most of the truly brilliant ones are put out by dank realities. No need to go into detail here, we all know and can imagine. We don’t even need to be talking about advertising specifically anymore. We could be talking about me or you and each of our respective highest goals. Brilliant without a doubt. We get so excited, but when it comes to an execution plan and follow through, there’s often too much in the way. We either change directions to act on a plan that seems feasible and cost efficient (money and timewise) or we let it go and pursue something else entirely.

Because of this as our day-to-day work, I get to see some of the coolest things and people I have ever encountered. Because of this, the people of advertising are often driven to higher and higher standards, ideas and work ethic. It is completely emotional to work in such an environment with such talented, relentless and resilient humans. It’s wonderfully challenging and irritating; hilarious and depressing; overly aspirational and all so real in the best way.

What we know from advertising is that love is the true currency. This is what I mean by “all so real in the best way.” People buy what they love. People buy even more if they sense the product was created with love. And, they want to shout it from the mountain top of their social media feeds, because it shares something they love and makes them lovable for loving it.

Haha. This is getting out of control, but it is fun and true!

I have to admit, I don’t like anything right now and I love everything right now. My currency is in flux and a low exchange rate. This is an indication that points me in a direction toward a better me. Full circle.

Everything can exist all at once. We don’t have to like it, but we can still love it. This is what we have to learn for ourselves with each other. We are not really meant to learn and know and experience everything the same or even have the same ability to understand anything we don’t already understand in our way. We have each other to learn from. We are the keepers of our experiences while we are here. We are the sharers of our experiences while we are here. We are the receptors of our experiences while we are here. There is more that we have to learn and practice when it comes to keeping, sharing and receiving experiences that are our own and not our own. It’s important to keep, share and receive but being more discerning about who with, how and when can help shift things in a new direction.

Completely,

Laura